The Opening of Huayi Brothers Fashion Week Opens the Road of Han Fashion Transformation

Industrial Economy Tencent Dachu Network

How does Han style dress transform? Liu Xianhong, chairman of Huayi Brothers Co., Ltd., has explored a way to rely on scientific and technological innovation and cultural ideas with eighteen years of entrepreneurial experience. On May 20, Huayi Brothers Fashion Week, which highlights the charm of technology and culture industry, was held in Wuhan Huayi Brothers Fashion Creative Park, bringing a visual feast to a large number of distributors and apparel industry practitioners.

Fashion Week + Innovative Clothing Retail Model

In the morning, the rain gradually grew, but clothing agents from Hunan, Jiangxi, Guangzhou and other places were still full of joy. "I am the agent of Jiangxi Province, witnessing the ups and downs of Huayi in the past 18 years. The reason why Huayi has come to this day is that they have been adhering to the enterprise concept of"doing one thing well". Today's fashion show fully demonstrates Huayi's strong strength in the R&D and design of its own brand."

This fashion exchange activity, aiming at displaying the quality of fashion design concepts and crafts, spreading brand popular culture and innovating new fashion retail mode, attracted more than 1000 fashion dealers active in the forefront of the national market. They worked with the product design and development, producers and brand economics of Huayi Brothers Fashion Company. Operators, through fashion trends release, fashion forums, design salons and brand ordering meetings and other series of activities, launched the autumn and winter of 2018 product design cultural exchanges, Brand Marketing Concept Innovation smart collision.

Fashion Week + Shared Economy

Liu Xianhong, chairman of Huayi Brothers Co., Ltd., told reporters that four women's clothing enterprises, Wuhan Zhuoma Shi Garment Co., Ltd., Wuhan Linruige Garment Co., Ltd., Wuhan Baiweiya Garment Co., Ltd. and Wuhan Yage Garment Co., Ltd., owned by Huayi Brothers Garment Group, hold their own order meeting every year. In the form of fashion week, the 12 self-owned brands will be jointly organized to achieve fashion release show resources sharing, distributor resources sharing, media communication resources sharing. For the first time, through complementary advantages, multi-brand cooperation to expand the market situation.

Fashion Week + Preferential Consumption

"Unexpectedly, clothes here are more than half cheaper than shopping malls. It's cost-effective!" Reporters see that there are customers coming out of Huayi Brothers Group's brand stores, carrying all kinds of newly purchased fashions.

During the Huayi Brothers Fashion Week, the Huayi Brothers Fashion Shopping Festival was also held. In the brand exclusive street of Huayi Brothers Fashion Creative Park, nearly 10,000 popular fashions were launched by the brand stores to meet the guests from all directions at the factory prices in the middle link, attracting a large number of consumers around.

It is reported that in 2011, Huayi Brothers Costume Group invested 400 million yuan, and created the largest costume Creative Park in Wuhan, covering 110 Mu and 130,000 square meters, which integrates design, research and development, production, logistics, marketing, brand display and leisure shopping. Through innovation, it strives to create a culture-led costume creative park. In the fashion industry, Huayi Brothers Fashion Group has become a well-known women's wear enterprise group with an annual output of 5 million garments, 100 provincial branches, more than 500 self-owned brand stores and more than 2000 sales outlets.

As Yang Jichao, Vice President of China Textile Industry Federation attending Fashion Week, said, "Clothing is an industry of beautiful expression and technology presentation. Huayi Clothing provides a feasible scheme for revitalizing Han style clothing by relying on the transformation and development path of science and technology + culture. (Correspondent: Qiu Shu Wang Lijun)